The 5 biggest press release mistakes to avoid

Sending a press release is still one of the best ways for a business to reach its target audience and clearly articulate a message.

31st July, 2014
“Even in specialist technical fields, everything needs to be explained in a simple and easily understandable way"

Sending a press release is still one of the best ways for a business to reach its target audience and clearly articulate a message. Both public relations professionals and journalists rely on them to do their jobs and it requires skill to write one that will be effective.

**The Daily Business Post** asked Allan Chapman, managing director at [Comit.ie](http://www.comit.ie/) how to avoid making some of the most common press release mistakes and ensure your emails...

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