Texting enters property market

A small Dublin firm of auctioneers has stolen a march on its bigger rivals in marketing terms, by offering a text messaging service for would-be home buyers.

26th March, 2005

A small Dublin firm of auctioneers has stolen a march on its bigger rivals in marketing terms, by offering a text messaging service for would-be home buyers.

Kelly Gunning, which sells mostly Dublin 8 houses, is still experimenting with the SMS marketing initiative, but says the scheme is working so well that it will shortly be extended to the firm's entire residential list.

The concept is simple - on every Kelly Gunning ‘For Sale' sign there...

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