Tesco stands by its change

Tesco’s marketing director has claimed that the only Irish products that will be dropped by Tesco are those that fail to sell, writes Catherine O’Mahony

8th August, 2009

Tesco has invested no more than usual in marketing this year, but the British supermarket chain has almost certainly produced more Irish newspaper column inches than ever before - not all of them positive.

The giant grocery retailer has been leading a drive for cheaper supermarket prices this year, to the consternation of many of its Irish suppliers - and smaller shop owners - but to the delight of customers benefiting from the 12,500 price...

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