Tesco stands by its change
Tesco’s marketing director has claimed that the only Irish products that will be dropped by Tesco are those that fail to sell, writes Catherine O’Mahony
Tesco has invested no more than usual in marketing this year, but the British supermarket chain has almost certainly produced more Irish newspaper column inches than ever before - not all of them positive.
The giant grocery retailer has been leading a drive for cheaper supermarket prices this year, to the consternation of many of its Irish suppliers - and smaller shop owners - but to the delight of customers benefiting from the 12,500 price...
Subscribe from just €1 for the first month!
All Digital Access + eReader
Unlimited Access for 1 Month, €19.99 Monthly thereafter
*New subscribers only
€149 For the 1st Year
Unlimited Access for 1 Year
90 Day Pass
Unlimited Access for 2 Years
Get a Business Account for you and your team