Tesco replaces Value product range

Tesco is replacing its stg£1 billion Tesco Value range with a new brand, called Tesco Everyday Value.

4th April, 2012
Tesco replaces Value product range
The new range

Tesco is replacing its stg£1 billion Tesco Value range with a new brand, called Tesco Everyday Value.

The new brand is dropping the blue and white striped packaging associated with Tesco Value.

British marketing director David Wood said the products would taste better, look better and be healthier but the price would stay the same.

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