Telefonica Ireland thrives on the O2 of publicity

Just one year into the sponsorship of Dublin's O2 Arena, Jonnie Cahill, marketing director of Telefonica Ireland, heard a traffic report that made reference to "the O2 roundabout". "The name-chang

4th December, 2011
Telefonica Ireland thrives on the O2 of publicity
Jonnie Cahill, marketing director of Telefonica Ireland: 'Handing out leaflets isn't experiential'.

Just one year into the sponsorship of Dublin's O2 Arena, Jonnie Cahill, marketing director of Telefonica Ireland, heard a traffic report that made reference to "the O2 roundabout".

"The name-change itself went a lot faster than expected. After I heard that, I thought to myself: 'You know something, we might be okay here'," said Cahill.

Two years on, Telefonica Ireland has been awarded the 2011 European Sponsorship Association (ESA) business-to-consumer award in recognition of its...

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