Tech firms can flourish in a competitive climate

Technology companies will battle a more competitive market place in the year ahead, but the consensus within the industry is that innovation must continue despite the constraints.

3rd January, 2009

Technology companies will battle a more competitive market place in the year ahead, but the consensus within the industry is that innovation must continue despite the constraints.

Ronan Harris, Google’s director for online sales and operations in Europe, the Middle East and Africa, said the biggest challenge for the year ahead was uncertainty. ‘‘The biggest challenge of all is that no-one knows how long the downturn will last - it could be six months or...

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