Team effort brings Beacon back from the brink
The retailers at the Beacon South Quarter have joined forces to raise its public profile. Philip Connolly reports.
Once heralded as the epitome of boomtime ambition, the Beacon South Quarter shopping centre is enjoying something of a resurgence of late, as its retailers band together to help promote it.
Unlike many schemes where retailers actively work against one another, businesses in the Sandyford centre have developed a partnership approach where all parties are contributing to the efforts to drive up footfall. This includes a marketing campaign devised by the retailers themselves, and events...
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