Targeting foreign students with €375k investment

The North West Academy of English in Derry has invested stg£330,000 (€375,000) in sales and marketing to attract overseas students from countries, including France, Italy and Russia.

13th February, 2010

The North West Academy of English in Derry has invested stg£330,000 (€375,000) in sales and marketing to attract overseas students from countries, including France, Italy and Russia.

The company hopes to attract 1,000 students annually by 2012. It has developed a new website, promotional DVD, brochure material and an exhibition stand to raise its profile in international markets.

‘‘A lot of it is about getting out into the market, attending trade shows and meeting with the...

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