Taoiseach didn’t do PR homework

Every crisis is different, but from a PR point of view, whether you are a company or an individual, there are a number of textbook crisis-management principles.

30th September, 2006

Every crisis is different, but from a PR point of view, whether you are a company or an individual, there are a number of textbook crisis-management principles.

Generally in a crisis you need to come out with your hands up. You cannot and should not speculate but you should be open and honest. In this, Taoiseach Bertie Ahern scored well in his exchange with RTE interviewer Bryan Dobson last Tuesday. He named names, he gave...

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