Exporting is often cited as the way forward for the Irish economy. Nail down your business - your product or service, your customer and sales pitch - test it out at home and, so the theory goes, you will be primed to ramp up sales overseas.
You may find, however, that the pitch you have perfected for the Irish market is not so effective in other countries.
Sister and brother Sonya and Simon Fitzpatrick established...
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