Keith McDonnell, the Dublin-based entrepreneur behind plans to open Ireland's first independent whiskey museum, knows better than most the value of healthy competition.
As founder of Extreme Ireland, a travel company specialising in hiking and adventure tours, McDonnell came up with a clever way to showcase his company's wares on the high street when, in 2010, he opened an independent tourist office on College Green in Dublin.
A second office opened on O'Connell Street the following...
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