Talking point

Ireland is the envy of most other countries in the developed world in terms of the global brand promotion opportunity afforded us each year by St Patrick's Day.

16th March, 2014

Ireland is the envy of most other countries in the developed world in terms of the global brand promotion opportunity afforded us each year by St Patrick's Day.

While almost every country has a national day of some form and some have independence holidays which are celebrated to some degree internationally nothing quite compares to St Patrick's Day.

St Patrick's Day does not celebrate or commemorate a single event in our history or a particular...

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