When Shane Donnelly discovered that most Tesco customers ordered their shopping online between 9am and 10am, he thought these people were probably at work, so what was to stop them ordering their lunches online too?
Together with his brother, Paul, he started investigating the viability of a website on which you could order food and drink. They spent 16 months researching and surveying the market.
“We spent a couple of days in a sandwich bar doing...
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