Wednesday February 19, 2020

Tackling piracy with politeness

Having found scare tactics to be ineffective, the Irish film industry has decided to adopt a more positive take on the issue of copyright theft.

25th June, 2011

Having found scare tactics to be ineffective, the Irish film industry has decided to adopt a more positive take on the issue of copyright theft.

A series of ads - with a total media value of €500,000 - which thank people for supporting the movie industry is running this summer on cinema and poster sites.

It’s the start of a long-term campaign to try and influence public thinking on this issue, according to Tom Byrne,...

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