Sweetness and light

“I'm a marketeer, plain and simple,” said C&C chief executive Maurice Pratt in a sugary interview with the Financial Times last week.

The 49-year-oldDubliner could scarcely have wished for a better outcome in the interview with Britain's premier financial journal. In the interview, Pratt,who likens brands to the DNA of a company, gave a masterclass in self-promotion, both for himself and the Irish drinks company.

So charmed was the interviewer that Pratt was ...