Friday November 27, 2020

Sweet Spot delivers branding that's spot on

When Sue Dempsey and Fiona Craul set up their company in February 2012, their intention was to use their experience in Asia to source branded promotional goods for Irish companies.

7th September, 2013
Sue Dempsey and Fiona Craul, co-founders of Sweet Spot. Photo: Maura Hickey

Sweet Spot Sourcing

**What it does:** product sourcing for own-brand ranges

**Why it works:** "It is tricky to manufacture something in China, there's no easy way to say it. It is difficult. You have to know what you are doing or else you could end up in that situation - you know the one that we've all heard of - a container arriving over with only sawdust inside, and after money has changed hands." -...

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