The Initial takeover of Green & Blacks by Cadbury was greeted by widespread scepticism, but the deal appears to have improved the future of poverty-stricken Toledo in Belize – where the chocolate is produced – beyond expectations
When it emerged that Britain’s most famous ethical chocolatier was to be gobbled up by Cadbury Schweppes, some consumers were suspicious. Although Cadbury does not suffer Nestlé’s blighted image, and has never been shy to shout about its Quaker roots as evidence of its socially responsible perspective, it was by no means universally committed to the organic or fairtrade practices that Green & Black’s espoused.
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