Fusion Nutraceuticals is gearing up to launch a next-generation sugar alternative that, it maintains, could revolutionise the market for artificial sweeteners worldwide.
The Dublin-based firm already sells a sucralose-based sweetener range, SucraPlus, to a host of retailers, including Spar, Aldi and Asda.
However, ac cording to Shane Delaney, co-founder and chief executive of Fusion, its new - as yet unnamed - product will be closer in taste and texture to sugar than any substitute currently...
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