Survey shows that public are losing trust in advertisements

Irish people have lost considerable levels of trust in traditional advertising, a new survey from Carat Ireland and iReach shows.

12th March, 2011

Irish people have lost considerable levels of trust in traditional advertising, a new survey from Carat Ireland and iReach shows.

The results of the latest Pulse survey suggest that a trust deficit has emerged across the whole media landscape (see graph).

Earlier this year, Ireland was ranked last of 23 countries in the Edelman trust barometer index, which measures trust levels in four institutions: government, media, business and NGOs. Also, unlike most other EU countries,...

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