Survey shows men more prepared to risk investing money

Male investors are more likely to invest in equities and funds than their female counterparts, according to research from investment company Axa Financial, which shows that women are typically more risk-averse than men

20th November, 2010

The survey, which drew on responses from 1,000 adults, found that 64 per cent of women would put money on deposit if they had cash available to invest.

Axa’s study, which was conducted by market research company iReach, found that only 49 per cent of men would opt to place money on deposit, if they had spare cash.

The study found that one in four men would invest directly in equity markets or in an equity...

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