Sunday November 29, 2020

Survey reveals media habits of key executives

Senior business executives read more than one newspaper a day, watch the news, listen to the radio and use the internet for regular news updates, writes Catherine O’Mahony

17th January, 2009

Key business people read an average of 2.1 newspapers, watch an hour and a half of television and listen to an hour and a half of radio a day, according to new research from the Institute of Advertising Practitioners in Ireland (IAPI).

In addition, 98 per cent of business people go online regularly, with the majority referring to the internet more than three times a day as they track down news and do research. Typically, business...

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