Survey reveals Irish attitudes to German discount stores

Irish consumers expect goods from German discount retailers Lidl and Aldi to be more than 40 per cent cheaper than standard goods in other supermarkets, according to a new survey.

Ian Kehoe - avatar

Ian Kehoe

26th January, 2008

Irish consumers expect goods from German discount retailers Lidl and Aldi to be more than 40 per cent cheaper than standard goods in other supermarkets, according to a new survey.

The survey also found that Irish consumers expect that private-label goods - products that bear the retailer’s own name - to be between 20 per cent and 40 per cent cheaper than regular branded products.

These figures form part of a report commissioned by Checkout Magazine,...

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