Saturday April 4, 2020

Survey: Aldi and Lidl fail to command customer loyalty

Discount retailers Aldi and Lidl have failed to win the ‘‘hearts and purses’’ of Irish shoppers and must change their business model if they are to attract more customers, according to a new survey.

21st January, 2006

Discount retailers Aldi and Lidl have failed to win the ‘‘hearts and purses’’ of Irish shoppers and must change their business model if they are to attract more customers, according to a new survey.

The German discounters, which have about 6 per cent of the Irish grocery market, are failing to command customer loyalty in Ireland due to a poor selection of goods and frequently empty shelves.

Irish shoppers were less concerned...

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