in big demand is an online intermediary between businesses and their suppliers. Its aim is to make it easier for companies to 'shop around' for the best deals.

26th May, 2012
Mike McGrath, founder of 'Our target market is the SME without the purchaser.' Photo: Cillian Kelly

**What it does:** streamlines transactions for Irish businesses without purchasers of their own

**Why it works:** "There are benefits and savings to be made across the board. Businesses no longer have time to shop around anymore - administration no longer exists for a lot of people. This is where we come in." - **Mike McGrath**, founder

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