Supermarket giant targets Amazon market
Tesco's acquisition of Mobcast last week sees a new direction for the multinational as it seems to be having a go at the world's largest online retailer, Amazon.
Tesco is probably best known in Ireland for its grocery stores, petrol stations and more recent forays into car insurance and telecoms services. Yet its acquisition of ebooks platform Mobcast for £4.5 million last week signifies a new direction for the multinational as it appears to be having a go at the world's largest online retailer, Amazon.
Mobcast is Tesco's third digital purchase in a year. The British multiple acquired an 80 per cent stake...
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