Super Bowl notches record advertising spend

Sponsors take advantage of power failure to drive Twitter ad campaign.

4th February, 2013
Baltimore Ravens linebacker Ray Lewis celebrates his team's victory in the Super Bowl.

America’s Super Bowl was a high-scoring affair matched by a record spending on advertising. On the field the Baltimore Ravens beat the San Francisco 49ers 34-31 while advertising sponsors spent as much as $133,333 a second for a half-minute of airtime yesterday.

While no one could have predicted a 35-minute midgame power failure, advertisers used skills honed in the social-media era to respond immediately. Twitter said marketers started bidding on “power outage” as a...

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