Super Bowl notches record advertising spend
Sponsors take advantage of power failure to drive Twitter ad campaign.
America’s Super Bowl was a high-scoring affair matched by a record spending on advertising. On the field the Baltimore Ravens beat the San Francisco 49ers 34-31 while advertising sponsors spent as much as $133,333 a second for a half-minute of airtime yesterday.
While no one could have predicted a 35-minute midgame power failure, advertisers used skills honed in the social-media era to respond immediately. Twitter said marketers started bidding on “power outage” as a...
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