Thursday July 2, 2020

Sunday World becomes top of the pops as it avoids musical marketing

An increased marketing spend has helped the Sunday World fend off overseas competitors and - for the second time - beat its Independent News & Media stablemate, the Sunday Independent, to the title of biggest selling Irish Sunday newspaper.

23rd August, 2008

An increased marketing spend has helped the Sunday World fend off overseas competitors and - for the second time - beat its Independent News & Media stablemate, the Sunday Independent, to the title of biggest selling Irish Sunday newspaper.

The tabloid paper, aimed at an under-40s readership, has added close to 20,000 sales in the past two years and is now selling an average of 292,124 copies each week. That compares with 283,024 copies for...

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