Friday October 23, 2020

Sun takes an online gamble in Britain

The tabloid has adopted an all-or-nothing approach for its foray into paid-for digital, writes Shane Hickey in London.

24th August, 2013
The Sun is now behind a paywall and aggressively tackling the online market. Photo: PA

During the heady days of the 1980s, when the Sun was reviled in numerous circles and revered in others for its unapologetically brash take on the news, then-editor Kelvin MacKenzie had a simple rule of thumb. "Basically, my view was that if it sounded right, it was probably right, and therefore we should lob it in," he said.

Among the tales which still stands out today are an untrue story of how Elton John had...

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