Successfully marketing an artisan food business

**QUESTION** I am looking into the possibility of setting up a small food business from my home in West Cork. I would see the business developing as an artisan producer using homegrown techniques and

1st January, 2012
Successfully marketing an artisan food business
This week's expert is Conor Hyde, managing director of Bullseye Food Marketing.

I am looking into the possibility of setting up a small food business from my home in West Cork. I would see the business developing as an artisan producer using homegrown techniques and family recipes. While I am confident the business could succeed, I am also aware that Ireland's artisan food market is already crowded with small producers like myself. What advice do you have on publicising and marketing such a venture?

Irish food businesses...

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