Succeed by going with the flow

Careful cash management to ensure liquidity can help your business thrive, writes Elaine O’Regan

12th March, 2011

Careful cashflow management is critical for all startups.

Without working capital and a strategy to manage the cash cycle, few will make it past the starting blocks.

Despite this, start-ups rarely prioritise cashflow above other key business functions, like sales or marketing. For many, the sticky issue of liquidity is left to languish at the bottom of the ‘to do’ list.

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