Tuesday March 31, 2020

Subtlety is the key to unlocking brand power

Have you ever had the experience of returning from a day of shopping with something that you hadn’t planned to buy?

27th May, 2006

Have you ever had the experience of returning from a day of shopping with something that you hadn’t planned to buy? If you didn’t really want or need it, have you ever wondered why you decided to purchase it?

This is brand power - otherwise referred to as ‘impulse purchasing’ - at its best.

Marketing teams all over the world develop and exploit this capability of a brand regularly...

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