Storage technology drives growth, says Dell executive

Pressure on margins in the hardware market is creating opportunities for profits on the software front, according to Dell.

Alan Atkinson, Dell vice president for storage, told *The Sunday Business Post* that the IT giant was seeing increased interest from customers in software-defined storage.

''Hardware is getting commoditised. There's continued margin pressure there. Software is really driving the market, said Atkinson, who made the comments at Dell's Enterprise Forum, which was held in ...