The Store Cupboard
**What it does:** a fine foods shop that sells Irish homemade produce and international delicatessen products
**Why it works:** "We were one of the first shops to have Keogh's crisps. People had heard about them on TV but they couldn't get them anywhere. Same with Kilbeggan porridge. People hear about these products but they can't get them. By supplying these products, that's how we stand out." - *Julie Moore, owner*
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