Still waters run deep
The public outcry over water charges is the product of genuine despair, and no PR campaign can fix that.
Environment minister Alan Kelly wants to reposition Irish Water as a brand in the public mind.
Of course, he and the government know that it is going to take far more than a PR campaign to reduce the hostility towards water charges. That is why the government is now preparing for its biggest U-turn since the return of discretionary medical cards.
Government backbenchers are convinced that the solution is a fixed charge of ...