Sunday November 29, 2020

Steve Dempsey: Young people may still be enamoured with Facebook, but brands are finding it less of a happy hunting ground than it used to be

In just ten years, Facebook has built a remarkable marketing platform.

29th June, 2014
Steve Dempsey is a digital strategist and policy director for Stephen Donnelly TD.

In just ten years, Facebook has built a remarkable marketing platform. It boasts 1.28 billion monthly active users. It allows marketers to target specific audiences, based on where they are, what they like and who they’re like. It’s successfully moving from the desktop to become a mobile-first platform. And it makes money. Lots and lots of money. Last year’s revenue was $7.87 billion.

But in recent months, two stories surfaced which...

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