In just ten years, Facebook has built a remarkable marketing platform. It boasts 1.28 billion monthly active users. It allows marketers to target specific audiences, based on where they are, what they like and who they’re like. It’s successfully moving from the desktop to become a mobile-first platform. And it makes money. Lots and lots of money. Last year’s revenue was $7.87 billion.
But in recent months, two stories surfaced which...
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