Saturday August 8, 2020

Steve Dempsey: TV has survived the digital revolution so far, but a new report on Brazilian viewing habits suggests that change is on the way

The internet has laid waste to a variety of media business models.

8th June, 2014
Steve Dempsey is a digital strategist and a chief policy adviser to Stephen Donnelly TD.

The internet has laid waste to a variety of media business models. But there’s one medium that’s gone relatively unscathed by all the digital disruption to date: TV.

Television’s comparative rude health is clear in Mary Meeker’s recent internet trends report. The report shows that TV has an unparalleled reach: visible to 78 per cent of the world’s 7.2 billion souls. TV also reigns supreme when it comes to ad revenue,...

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