Steve Dempsey: The recently-launched social network Ello is undoubtedly benefiting from the allure of the new, but will it last?

So there's a new social network in town, another service to sign up for, another password to try not to forget.

5th October, 2014
Steve Dempsey

So there’s a new social network in town, another service to sign up for, another password to try not to forget.

The new flavour of the month is Ello, a social network originally created by Paul Budnitz, a Vermont-based bike designer as a private, online clubhouse for his friends. Over time, so many artists, designers and hipster types wanted in that Budnitz secured some venture capital and built a version of the site...

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