Steve Dempsey: Shazam data helps ad agencies to get to the heart of a breaking music trend - and it's free

You could say that John Hegarty influenced the music tastes of a generation as much as the late John Peel.

12th October, 2014
Steve Dempsey.

This opens me up to accusations of cultural heresy, but you could say that John Hegarty influenced the music tastes of a generation as much as the late John Peel.

In 1982, Hegarty was one of the founders of the ad firm Bartle Bogle Hegarty. Three years later, he put an ersatz version of Marvin Gaye’s I Heard It Through The Grapevine over Nick Kamen taking off his clothes in a launderette. The brand, Levi’s...

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