Friday September 25, 2020

Steve Dempsey: Optimism reigns in adland the advertising industry's glass is half full, according to IAPI's 2014 census

How healthy is our advertising industry?

3rd August, 2014

Last week, IAPI, the trade association for the Irish marketing and communications sector, produced its second annual census of Irish ad agencies. The report gives a snapshot of adland in Ireland, and outlines the challenges and opportunities that lie ahead for creative and media buying agencies.

So how healthy is our advertising industry? Things are looking up according to Tania Banotti, chief executive of IAPI. “In terms of growth this year over last year, we’re...

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