Steve Dempsey: Online advertising is getting bigger and better, thanks to user profiling. But not all companies will allow you to opt out

Online advertising is getting bigger and better.

22nd June, 2014
Steve Dempsey is a digital strategist and chief policy adviser to Stephen Donnelly TD.

Online advertising is getting bigger and better. Bigger, because global internet advertising revenue is catching up with TV. As recently as 2009, internet advertising revenue was less than half that of TV. But projections from Pwc show internet advertising is poised to overtake TV as the largest advertising segment by 2018. And better, because much of this growth is driven by innovations that allow advertisers to improve how they track and target their audience. But...

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