Last Thursday, The Sunday Business Post held the fifth Digital Media and Marketing Summit. One of the main areas up for discussion in the Croke Park Conference Centre was mobile marketing. Undoubtedly, all involved woke up on Friday morning, heads a-thrumming with ideas to increase audience, sales and market share through mobile channels.
Mobile marketing is undoubtedly potent and potentially all-pervasive. It's also in its infancy and will undoubtedly grow in creativity and cost-effectiveness. But...
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