In business you are what you measure, and it seems internet businesses have been measuring the wrong thing. An article in Time magazine last week by Tony Haile claimed that the online obsession with clicks has hindered the understanding of online audience's behaviour. Haile is chief executive of Chartbeat, a company that offers real-time data about online content. His argument is that measuring and accumulating the audience's attention, rather than clocking up clicks, leads to...
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