Wednesday May 27, 2020

Steve Dempsey: Beacons, which work by sending ads and information to mobile phones, are about to get a lot more common

American Craft Link Sausages is a US brand that lacked the budget for a big launch.

7th September, 2014
Steve Dempsey is a digital strategist and chief policy adviser to Stephen Donnelly TD.

American Craft Link Sausages is a US brand that lacked the budget for a big launch, and decided on a mobile-first marketing campaign. Earlier this year, in-store shoppers who had downloaded specific apps were sent push notifications using so-called beacon technology that linked to a full-page ad for the sausages with a money-off coupon.

The campaign worked a treat, increasing purchase intent by a factor of 20, and increasing brand awareness by 36 per cent....

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