Steve Dempsey: As TVs get smarter, TV platforms are likely to offer smarter advertising products too

There's a marketing channel that's been successfully used in the US for over 20 years and yet in Europe it's unknown, overlooked and underutilised.

11th May, 2014
Steve Dempsey is a digital strategist and chief policy adviser to Stephen Donnelly TD.

There’s a marketing channel that’s been successfully used in the US for over 20 years and yet in Europe it’s unknown, overlooked and underutilised.

It’s the EPG, or the Electronic Programme Guide – to you and me, the menu screen that tells you what’s on telly. It’s the place audiences go when they are searching for something to watch on TV, and it seems that it offers a great opportunity...

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