Steady hands on the Leopardstown reins

The chief executive of Leopardstown Racecourse has overseen some big sponsorship deals and thinks their success can be used to drive business in Ireland, writes Philip Connolly.

23rd December, 2012
Pat Keogh, chief executive of Leopardstown Racecourse: 'If people realise you are being competitive, they will come out to play.' Photo: Barry Cronin

It is a case of 'the calm before the storm' at Leopardstown Racecourse this quiet Wednesday afternoon. An air of anticipation is building among the staff who, over Christmas, will be preparing for one of the biggest race meetings of the year.

In a few days, thousands of customers - from Far East millionaires to devoted locals - will spend St Stephen's Day at the racecourse.

Pat Keogh was one of those devoted locals. He...

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