State of the union addressed

John Rooney has recently been appointed chief executive of The Brand Union, a brand strategy firm that works with companies including the National Lottery, Ulster Bank and Vodafone.

19th January, 2008

John Rooney has recently been appointed chief executive of The Brand Union, a brand strategy firm that works with companies including the National Lottery, Ulster Bank and Vodafone.

The firm, which was formerly known as Enterprise IG, is at ‘‘an important juncture’’, according to Rooney.

‘‘We have seen a big increase in the number and quality of client assignments in recent years. The new name and positioning will help us keep...

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