STARTUP DIARY: how to deal with people problems

Things can go wrong with startup projects. When they do, don't hide behind email and texts: talking to customers is a better solution, writes Richard Rodger.

25th January, 2013
Richard Rodger, COO of Nearform: 'angry customers will stay with you, so long as you listen to them'.

When you start a technology company, it's a good sign that you believe technology can solve your customer's problems.

You'll be tempted to use technology to solve your own problems too.

This does not work with one kind of problem – people problems. Instead, you need to get on the phone, grab a coffee, buy lunch, and fix things by talking to a real person.

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