Saturday November 28, 2020

Start-ups should have selective attitude towards social media

In today's market, you ideally should have a website that you can update easily and often without having to incur charges each time, writes Ray McDonnell.

24th February, 2013
Ray and Debbie McDonnell, The Marketing Shop. Photo: Tony O'Shea

Quite often, we find that start-ups and SMEs, with a limited or non-existent marketing budget, focus on where they think they'll have a quick win. More often than not, that place is social media.

Frequently considered a 'free' sales channel, it may not cost anything to join most of the platforms, but you do need to allocate cash to cover ads, promotions and, of course, time which is particularly valuable.

While your budget may go...

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