Quite often, we find that start-ups and SMEs, with a limited or non-existent marketing budget, focus on where they think they'll have a quick win. More often than not, that place is social media.
Frequently considered a 'free' sales channel, it may not cost anything to join most of the platforms, but you do need to allocate cash to cover ads, promotions and, of course, time which is particularly valuable.
While your budget may go...
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