Start-up of the Week: The Mama of all corporate events
Today's start-up is Eventmama, which is developing a new online platform for setting up corporate events, writes Philip Connolly.
**What it does:** online platform for corporate events
**Why it works:** "There is a trend towards people taking ownership of their events rather than outsourcing them. We have found that around 70 per cent of people who organise events don't do it as their full time job so they don't have the time, contacts or expertise." - Louise Caldwell, founder, Eventmama
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