Starcom's direct response
Media-planning and buying firm Starcom MediaVest has launched a direct-response media company called Clear Blue Water.
Media-planning and buying firm Starcom MediaVest has launched a direct-response media company called Clear Blue Water.
The new venture is headed by Aidan Greene, a director of Starcom MediaVest, which has annual billings of about €75 million.
Greene was media director of the Dialogue group, the direct marketing agency.