Starcom's direct response

Media-planning and buying firm Starcom MediaVest has launched a direct-response media company called Clear Blue Water.

Media-planning and buying firm Starcom MediaVest has launched a direct-response media company called Clear Blue Water.

The new venture is headed by Aidan Greene, a director of Starcom MediaVest, which has annual billings of about €75 million.

Greene was media director of the Dialogue group, the direct marketing agency.